Our marketing calculator does more than just find your return on marketing investment (ROMI). It also calculates dozens of other important performance metrics, such as your customer lifetime value (LTV), cost per lead (CPL), cost per thousand impressions (CPM), visitor and customer conversion ratios and so much more!
Scroll down to use the marketing ROI calculator or view calculator tips & features here.
We built this calculator specifically for busy marketing professionals and business leaders who are either tired of dealing with clunky Excel spreasheets or just want quick clarity into the performance of their current marketing efforts. Please note that you do NOT have to use all of the features and fields provided in this calculator (but they'll always be available in case you decide to take your ROI calculations to the next level).
Here are a few of our calculator's key features, along with tips on how to use them.
Marketing ROI is the financial returns a company or person realizes from their marketing investments. This includes any effort in digital or physical marketing, such as content marketing, email marketing, direct mail marketing, paid advertising, web design, etc.
Marketing ROI is also known as Return on Marketing Investment (ROMI).
Understanding how to calculate marketing ROI is a bit more complex than calculating ROI on it's own. It requires the ability to accurately attribute portions of the returns to marketing as a whole, in addition to more granular ROI reporting for various marketing tactics or channels (i.e. email marketing, pay-per-click advertising, etc.).