Prove the ROI of Your Marketing Efforts with the Right Metrics

It's an understatement to say that most professional marketers work their hearts out to produce tangible results. Yet, 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.

Data-driven marketers know that in order to produce results, their efforts must begin with the right metrics. This guide was purpose-built to help marketers focus on those "right" metrics that matter most to leadership teams.

Download this metrics guide to discover:

  • How to prove the value of leads generated from specific marketing efforts.
  • How to leverage simple formulas, what they mean and why they matter.
  • How to deliver business-focused, quantifiable data.
  • When to focus on subjects like total cost, salaries, overhead, revenue and more.

Download this Guide to Marketing Metrics Here