While inbound marketing is a proven method for companies achieve long-term, compounding growth, some companies may also require faster, short-term gains in leads to accommodate their growth goals. Enter Pay-Per-Click (PPC) advertising--an “instantly on” form of lead generation that can deliver huge gains in traffic and leads.
The most popular forms of PPC are Google Adwords, Remarketing and Native Advertising (includes paid social media promotions). All of these advertising avenues require up-front, capital investments in order to produce quantifiable results. And much like any other digital marketing initiative, successfully implementing and managing PPC campaigns requires deep expertise within each medium to make sure budgets are not lost on low conversion rates or unqualified leads.