The Internet has transformed the world of commerce into one that’s faster, more agile and info-rich. A world in which buyers have quickly grown acclimated to as it empowers them with instant knowledge and resources.
Unfortunately, most company's sales and marketing strategies have yet to adapt to this new world, still operating in slow, disjointed and unproductive silos. The end result being lost leads, opportunities and revenue. This growing issue is slowly forcing organizations to change the way they market and sell their products/services in order to simply survive.
In short, sales and marketing alignment has officially transitioned from an alternative model of business development, to an absolutely necessary model for growth.
Changing the way marketing and sales operate is no easy task, let alone getting them to work as one team. If done incorrectly, this can cause "culture shock," leading to disgruntled employees and even lost talent. As part of our Inbound Sales methodology, our approach to sales and marketing alignment allows companies (and their employees) to smoothly transition into a more efficient mode of operations.
The major components involved in our approach: