Inbound marketing has become one of the leading marketing methodologies due to its proven ability to increase lead consistency, while reducing cost per lead and cost per customer acquisition.
And while we're big believers in the inbound marketing methodology, we're NOT believers in offering pre-packaged inbound programs and pricing (i.e. Basic, Pro, Enterprise, etc). Why?
Pre-packaged marketing programs are antiquated, presumptuous and based upon sales psychology...NOT client well-being. Your company goals, operations, resources, competitors or any number of other factors can (and should) have an impact on how your inbound program is structured. It should be tailored to fit like a fine suit, not a T-shirt from Wal-Mart.