San Antonio Professional Firefighters Association | IAFF Local 624
"Our results with Firesnap have been phenomenal. In our first year, they delivered over 200% ROI and exponential gains in online engagement from our local community and membership. Firesnap even helped us automate many of our internal HR and grievance procedures to save us time and reduce risk."
The San Antonio Professional Firefighters Association (IAFF Local 624), was finding themselves so busy protecting the public, that they neglected their online presence almost entirely. Their website was not only outdated in regards to content, but design and functionality as well. Without a system and strategy for digital communications, they were lacking much needed engagement from their membership and community.
More specifically, the primary challenges were:
After consulting with the San Antonio Professional Firefighters Association and comparing multiple marketing software products, it was decided that HubSpot was the best choice for their financial and operational needs. In order to get them where they wanted to be, Firesnap implemented the following strategies and services: