The San Antonio Professional Firefighters Association (IAFF Local 624), was finding themselves so busy protecting the public, that they neglected their online presence almost entirely. Their website was not only outdated in regards to content, but design and functionality as well. Without a system and strategy for digital communications, they were lacking much needed engagement from their membership and community.
More specifically, the primary challenges were:
After consulting with the San Antonio Professional Firefighters Association and comparing multiple marketing software products, it was decided that HubSpot was the best choice for their financial and operational needs. In order to get them where they wanted to be, Firesnap implemented the following strategies and services:
Industry: Public Safety & Assoc.
Location: San Antonio, TX
With a membership of 1,600+ firefighters & paramedics, protecting 1.4 million people over 467 sq miles, the San Antonio Professional Firefighters Association, IAFF 624 (SAPFFA) is one of the nation's largest and most progressive unions for first responders.
SAPFFA's core mission is to protect the livelihoods of San Antonio's firefighters and paramedics, as well as their families and the citizens of San Antonio, TX.