Pulse Electronics Power BU
"The guys at Firesnap have been awesome. From the initial meeting through website prep and program launch, smooth is the best word to describe their process. Firesnap almost always has solutions at their fingertips and their responsiveness to our requests are always timely, creative, and aligned with how to put our best foot forward."
Pulse Electronics Corporation has a rich history as an international manufacturer of electronics. In 2014, the corporation made a transition from a public company (PULS) to a private company split into 7 independent business units. Though the internal details of this change had already been ironed out, there was still the question of how each individual business unit would choose to tackle the issue of customer acquisition, engagement and retention. Geoffrey Wildman, Global Marketing Manager for Pulse Electronics Power BU, sought to take a more progressive (and almost exclusively digital) approach to solving the newly presented challenges of revenue growth for his BU.
The primary challenges included:
After consulting with Geoffrey and the Pulse Electronics Power BU sales team, it was decided that an inbound marketing strategy incorporating HubSpot marketing automation software, website re-design, minor re-branding and custom PHP web development would be the best route to solving their challenges.
In order to establish Pulse Electronics Power BU as not only visible, but competitive online, Firesnap engaged in the following:
Firesnap's goal was to exceed Pulse Power BU's expectations by delivering capabilities and performance that would not just surpass their main competitors, but be considered the best in the industry. And while the website design, custom database and product finder development took several months to complete due to their size and complexity, the results have been absolutely worth it...