Velocity Network Solutions was in one of the nation's most competitive markets, Los Angeles, where 1,100+ other Managed Service Providers (MSPs) and IT services company's operated within a 25 mile radius. This dense competition, in addition to an outdated website and lack of financial/personnel resources to hire a full in-house marketing team made it difficult for Velocity Network Solutions to scale consistently while maintaining healthy profit margins.
More specifically, Velocity's primary challenges were:
After consulting with Velocity Network Solutions, it was decided that HubSpot was the best choice for their growth goals, along with a re-designed website and inbound marketing program.
In order to position Velocity as a competitive MSP in the LA market, Firesnap engaged in the following:
The results of the inbound marketing and sales program in tandem with the website redesign allowed Velocity Network Solutions to consistently increase revenue (and M&A activity) for 3 years after the program's implementation. Velocity was ultimately acquired by a larger California based competitor in 2014, whereby Thaddeus Gerber chose to invest in Firesnap, partnering with Firesnap's President, Dustin Hall, to help deliver similar results to other technology and managed IT services companies across the United States.
More specific results include:
Industry: IT Services
Location: Southern CA
Acquired in 2014, Velocity Network Solutions provided IT and productivity solutions to Los Angeles area businesses -- including managed IT services, CIO level consultation, application hosting, backup & disaster recovery, and cloud computing solutions.