Firesnap Partners with Conversion Rate Optimization Platform, BrightInfo

by Firesnap, Inc. | 3 MIN READ
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As any business engaging in digital marketing will tell you, it can pay off in spades but comes at the price of continuous hard work.

We know this all too well at Firesnap, which is why we're always seeking out and vetting new technology partners that we feel can provide enough leverage to make them worthwhile.

In a big push to help our clients continually increase their ROI from our inbound marketing services, we've partnered with leading conversion rate optimization platform provider, BrightInfo.

Learn more about why we've chosen to partner with them and what it means to our clients below.

boaz-brightinfo"We're proud to work with the seasoned team at Firesnap. We share the same vision of enabling businesses of all sizes to grow faster by engaging their anonymous website visitors in a personalized, methodical way."

Boaz Grinvald
Founder & CEO | BrightInfo

Why Firesnap partnered with BrightInfo

In the world of digital marketing and web design, few things are more important than driving traffic and conversions.

After working with BrightInfo ourselves to test out the platform (we always test everything ourselves before recommending to clients), we quickly realized the valuable role it could play within our current suite of marketing services.

This made partnership with BrightInfo a very natural progression for us.

What BrightInfo partnership means for our clients

The only reason Firesnap forms partnerships with other vendors is to expand capabilities and performance for our clients.

Our partnership with BrightInfo does exactly that for one very important reason...

BrightInfo provides a layer of visitor/content intelligence that isn't easily obtained using other SaaS tools.

Since it profiles website visitors and analyzes website content in real time, it can tailor overlays for recommended content that are much more relevant and likely to convert. It then presents our team with data that we can use to improve content, SEO and web design strategies for our clients.

We're huge fans of Conversion Rate Optimization (CRO)

It's no secret that we LOVE marketing and sales technology, but that doesn't mean every one of the several thousand solutions out there are a good fit for our clients. BrightInfo, however, has almost ubiquitous value for each of the companies we work with.


Because anytime you can positively impact conversion rates while also gathering data that helps answer the "why," you've got yourself a well-rounded tool to boost your lead generation game.


BrightInfo is the only HubSpot connect partner helping businesses to grow online engagement and conversions with real-time automated personalization. BrightInfo's customer base includes hundreds of companies around the globe, from SMBs to Fortune 100 brands such as Cisco, Microsoft, Haymarket, Morningstar, and others.

Interested in BrightInfo or Firesnap's CRO capabilities?

Schedule Free 30 Minute Marketing Consultation →

Originally published November 11, 2015. Updated January 30, 2018.