6 Stellar Marketing Industry Conferences to Attend in 2018

by Firesnap, Inc. | 5 MIN READ


The landscape of digital marketing is constantly evolving and increasingly complex, causing industry conferences to grow more numerous and niche in scope.

Each year there are hundreds (if not thousands) of marketing conferences across the U.S. and the globe, ranging in focus from inbound marketing to SEO to PPC and beyond. Many of these events have become increasingly popular with non-marketing professionals as well, who are still none-the-less vested in growing their business and networking with like-minded professionals.

Our team at Firesnap has decided to compile this list of six "must-attend" marketing conferences that would be beneficial for experienced marketers and business owners alike.

Perhaps we'll see you there?


September 4-7, 2018 | Boston, MA

As it's name suggests, Inbound is the preeminent conference for inbound marketing worldwide. Hosted by the public software company, HubSpot (NYSE:HUBS), and drawing some of the biggest speakers in the industry today, Inbound has become a 20,000+ attendee powerhouse.

Marketers, sales professionals and business owners pack every breakout session and event to learn the latest lead generation and business growth strategies from top authorities. Some educational tracks also focus on HubSpot implementation and best practices for users. Past notable speakers include a mix of celebrities, industry experts and cultural pioneers - even the former First Lady of the United States, Michelle Obama.

Much like Salesforce's Dreamforce conference, the attendance is massive and you don't have to be a user of the host's product to gain a ton of knowledge from this event.

2018 Speakers: Not Yet Announced

Attendance Costs:

  • VIP Pass = $1,399
  • All Access Pass = $799
  • Community Pass = $299

SMX West

March 15-18, 2018 | San Jose, CA

Since 2007, Search Marketing Expo (SMX) has been considered one of the leading conferences for SEM and SEO professionals, providing insights and actionable tactics from the team behind Search Engine Land.

The programs feature speakers who focus on what is happening right now in the digital marketing field, and major companies are often in attendance. At SMX West, you may run into digital marketing professionals of all types, from solo practitioners to senior marketing executives from Amazon, AT&T, and Coca-Cola.

Seminars will include SEO, PPC, Content Creation, and Beginners’ Bootcamps, as well as panels, clinics, and roundtable discussions.

2018 Speakers: Not Yet Announced

Attendance Costs:

  • All Access + Workshop = $2495
  • All Access = $1695
  • Workshops = $895
  • Bootcamp = $399
  • Expo + Pass = Free


July 9-11, 2018 | Seattle, WA

MozCon's theme, “Exceptional speakers, Actionable tactics, Fist bumps for all” gives you immediate insight into this dynamic and entertaining conference for digital marketers of all experience levels.

This three-day conference focuses on SEO along with brand development. The sessions at MozCon focus not only on how to rank your site but also how you can provide a better customer experience as well. Notable past speakers include Oli Gardner (Unbounce), Krista Seiden (Google), Purna Virji (Microsoft) and of course, Rand Fishkin (Moz).

2018 Speakers: Not Yet Announced

Attendance Costs:

  • Early-Bird Moz Subscribers = $849 (Early-Bird Registration Now Open)
  • Early-Bird General Admission = $1349

SEJ Summit

2018 Date & Location TBD

SEJ Summit is hosted by the notable SEO veterans at Search Engine Journal.

SEO and SEM are the central topics for much of this conferences' content, designed to enlighten digital marketers working within virtually all industries. Notable past speakers include Anne Handley (MarketingProfs), Larry Kim (WordStream) and Eric Kuan (Google).

Full disclosure: A member of our Firesnap family, Anna Crowe, is also a Features Writer at SEJ (and a damn good one at that), so we're a bit partial. Check out these 10 takeaways from SEJ Summit 2017 Anna wrote to get more insight into the event.

2018 Speakers: Not Yet Announced

Attendance Costs:

  • TBD (last year's event ranged between $425 - 605)


March 7-8, 2018 | New York, NY

C3 is one of the largest organic marketing-focused conferences that frequently features senior marketing professionals from the world’s largest brands. At this conference, you will often meet professionals from Google, LinkedIn, Johnson & Johnson, General Electric, and other major industry players.

If you're looking to learn from prominent thought leaders about the latest trends in SEO, traffic optimization, content strategy and general online marketing best practices, this conference will undoubtedly give you some valuable insights.

2018 Speakers:

  • Will Reynolds – Founder, Seer Interactive
  • Joe Pulizzi – Founder, CMI
  • Purna Virji – Senior Manager, Global Engagement, Microsoft
  • Garth O’Brien – Director and Global Head of SEO, GoDaddy
  • Catherine McManus – Senior Director of Global Marketing, AETNA
  • Dan Sherman – CMO,
  • Jennifer Anderson - Executive Director of Digital & Social Media, Sealed Air
  • Eric Enge - CEO, Stone Temple Consulting

Attendance Costs:

  • Early Bird = $599 through November 3rd
  • Fall Pricing = $799 November 4 – December 1st
  • Winter Pricing = $999 December 2 – February 9th
  • Full Price = $1,199 February 10 – March 6th


April 16-18, 2018 | Austin, TX

HeroConf bills itself as the “World’s Largest PPC Conference Event”, and in recent years, it would be hard to argue against that statement. The brightest and most innovative paid search marketers in the industry gather in Austin, Texas to share best practices and discuss the future of PPC for three action-packed days.

There are valuable insights for marketers at all levels, and the seminars feature tons of case studies and valuable tactics for everyone.

Firesnap also holds an office in Austin, so if you plan on attending HeroConf, you should also plan on meeting up with us for coffee and high fives.

2018 Speakers:

  • AJ Wilcox – Ads Evangelist, LinkedIn
  • Michelle Morgan – Director of Accounts, Efficiency, and Community, Clix
  • Michael Akkerman – Head of Marketing Partners, Pinterest
  • Maddie Cary – Director of Paid Search, Point It Digital Marketing
  • Kirk Williams – Founder, Zato

Attendance Costs:

  • Conference Pass = $1000
  • Agency Hero Pass = $2175
  • Excel Hero Pass = $2175
  • Account Hero Pass = $2175

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Originally published November 17, 2017. Updated November 17, 2017.